:root{--bg:#f7f7f5;--paper:#fff;--ink:#181a1e;--muted:#626a75;--line:#e1e3e5;--blue:#355cff;--cinema:#111318;--navy:#111a2b;--container:1200px;--display:'Manrope',system-ui,sans-serif;--body:'Inter',system-ui,sans-serif}*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:96px}body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);line-height:1.55;-webkit-font-smoothing:antialiased}body.modal-open{overflow:hidden}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:var(--display);line-height:1.09;letter-spacing:-.055em}h1{font-size:clamp(3.05rem,6.15vw,6.35rem);font-weight:800}h2{font-size:clamp(2.35rem,4.4vw,4.35rem);font-weight:800}h3{font-size:1.5rem;letter-spacing:-.045em}em{font-style:normal;color:var(--blue)}a{color:inherit;text-decoration:none}button{font:inherit}img{max-width:100%;display:block}button,a{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,video:focus-visible{outline:3px solid var(--blue);outline-offset:4px}.container{width:min(var(--container),calc(100% - 112px));margin-inline:auto}.section{padding-block:112px}.eyebrow{font-size:.71rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:var(--blue);line-height:1.4}.eyebrow-light{color:#9eadff}.section-heading{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:44px}.section-heading h2{margin-bottom:0}.section-heading h2 span{color:#7f868e}.section-heading>p{max-width:360px;font-size:1rem;color:var(--muted);margin:0}.fineprint{font-size:.82rem!important;color:#777e87!important;line-height:1.6}.underlink{text-decoration:underline;text-underline-offset:5px;text-decoration-color:#a2a6ae;font-weight:600;font-size:.89rem}.text-link{display:inline-block;color:var(--blue);font-weight:700;text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:1px}.blue-dot{color:var(--blue)}.spark-dot{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--blue);margin-right:9px;vertical-align:2px}.skip-link{position:absolute;top:-70px;left:12px;background:var(--ink);color:white;padding:10px 18px;z-index:1000}.skip-link:focus{top:10px}.btn{min-height:52px;border-radius:8px;display:inline-flex;align-items:center;gap:22px;justify-content:space-between;padding:13px 20px;font-weight:700;font-size:.9rem;transition:transform .2s,background-color .2s}.btn:hover{transform:translateY(-2px)}.btn-dark{background:var(--ink);color:white}.btn-dark:hover{background:#333b4c}.btn-light{background:#fff;color:var(--ink)}.btn-light:hover{background:#eaf0ff}
/* Header */
.site-header{position:sticky;top:0;z-index:40;background:rgba(247,247,245,.92);backdrop-filter:blur(15px);border-bottom:1px solid rgba(221,225,228,.85)}.header-in{height:84px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{white-space:nowrap;font-family:var(--display);letter-spacing:-.065em;font-size:1.21rem;font-weight:800}.brand span{color:var(--blue)}.desktop-nav{display:flex;align-items:center;gap:35px;font-size:.85rem;font-weight:600}.desktop-nav>a:not(.nav-upwork){transition:color .2s}.desktop-nav>a:not(.nav-upwork):hover,.desktop-nav>a[aria-current="page"]{color:var(--blue)}.nav-upwork{border:1px solid var(--ink);border-radius:7px;padding:11px 15px;transition:background .2s,color .2s}.nav-upwork:hover{background:var(--ink);color:#fff}.menu-toggle{display:none;background:none;border:0;cursor:pointer;width:40px;height:40px;align-items:center;justify-content:center;flex-direction:column;gap:7px}.menu-toggle span{width:23px;height:2px;background:var(--ink)}.mobile-nav{display:none}.mobile-nav[hidden]{display:none!important}
/* Home hero */
.hero{padding-top:86px;padding-bottom:55px}.hero-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:54px;min-height:575px;align-items:center}.hero-copy h1{font-size:clamp(3.6rem,5.55vw,6.4rem);margin:25px 0 27px}.hero-copy h1 em{color:var(--ink);font-style:italic;font-weight:500}.hero-lede{color:var(--muted);font-size:1.08rem;line-height:1.75;max-width:550px}.hero-actions{display:flex;align-items:center;gap:28px;margin-top:32px;flex-wrap:wrap}.hero-art{position:relative;height:530px;min-width:0}.hero-image{position:absolute;overflow:hidden;border-radius:11px;background:#d9dde3;box-shadow:0 14px 30px rgba(17,22,29,.07)}.hero-image img{width:100%;height:100%;object-fit:cover}.hero-image span{position:absolute;bottom:10px;left:10px;background:rgba(255,255,255,.9);padding:6px 9px;border-radius:4px;color:#222831;font-size:.57rem;font-weight:800;letter-spacing:.06em}.hero-persimmon-soap{left:5%;top:2%;width:59%;height:57%;background:#ffead8}.hero-shower-care{right:1%;top:13%;width:35%;height:67%;background:#1c2739}.hero-gallery{left:0;bottom:2%;width:57%;height:38%;background:#273a4f}.hero-persimmon-soap img{object-position:center 30%}.hero-gallery img{object-position:50% 22%}.hero-stamp{position:absolute;left:59%;bottom:4%;background:#355cff;color:white;border-radius:50%;width:124px;height:124px;transform:rotate(12deg);display:flex;justify-content:center;align-items:center;flex-direction:column;line-height:.84;font-size:3.2rem;font-weight:800;box-shadow:0 14px 24px rgba(53,92,255,.19)}.hero-stamp small{font-size:.61rem;letter-spacing:.05em;line-height:1.2;text-align:center;padding-top:5px}.metric-line{border-top:1px solid var(--line);display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px;padding-top:23px}.metric-line>div{display:flex;flex-direction:column;gap:3px}.metric-line strong{font-family:var(--display);font-size:1.06rem}.metric-line span{font-size:.8rem;color:var(--muted)}
/* Work */
.section-work{padding-top:105px}.project-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px}.project-card{display:block;min-width:0}.card-image{aspect-ratio:1.33;position:relative;background:#edeae7;overflow:hidden;border-radius:10px}.card-image img{width:100%;height:100%;object-fit:cover;transition:transform .6s cubic-bezier(.2,.6,.3,1)}.project-card:hover .card-image img{transform:scale(1.035)}.card-open{position:absolute;right:16px;top:16px;background:#fff;border-radius:50%;font-size:1.1rem;width:39px;height:39px;display:grid;place-items:center;opacity:0;transform:translateY(7px);transition:.2s}.project-card:hover .card-open,.project-card:focus-visible .card-open{opacity:1;transform:none}.card-line{display:flex;justify-content:space-between;align-items:start;gap:12px;padding:16px 2px 0}.card-title{display:block;font-family:var(--display);font-size:1.19rem;font-weight:800;letter-spacing:-.045em}.card-caption{font-size:.83rem;color:var(--muted);margin:5px 0 0}.card-num{font-size:.63rem;color:var(--blue);font-weight:700;letter-spacing:.07em;text-align:right;line-height:1.5}.work-note{font-size:.76rem;color:var(--muted);padding-top:16px}.work-note span{color:#9399a1}
/* cinema */
.cinema{background:var(--cinema);color:#fff;overflow:hidden}.cinema-top{display:flex;justify-content:space-between;align-items:end;gap:52px;margin-bottom:46px}.cinema-top h2{font-size:clamp(3.4rem,6vw,6rem);margin-bottom:0}.cinema-top h2 i{font-style:italic;color:#c3c8d1;font-weight:500}.cinema-top>p{max-width:385px;color:#b4beca;font-size:1rem;line-height:1.8}.video-showcase{display:grid;grid-template-columns:1fr 1fr .86fr;gap:22px;align-items:start}.video-tile{display:block;padding:0;background:transparent;border:0;color:inherit;text-align:left;cursor:pointer;width:100%;min-width:0}.tile-poster{position:relative;display:block;overflow:hidden;border-radius:10px;background:#24272d;aspect-ratio:9/16}.tile-poster>img{width:100%;height:100%;object-fit:cover;transition:transform .5s}.video-tile:hover .tile-poster>img{transform:scale(1.035)}.tile-overlay{position:absolute;inset:0;background:linear-gradient(transparent 63%,rgba(0,0,0,.28))}.play-chip{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:68px;height:68px;border-radius:50%;background:rgba(255,255,255,.94);color:#17191e;display:grid;place-items:center;box-shadow:0 10px 30px rgba(0,0,0,.2);transition:transform .2s}.video-tile:hover .play-chip{transform:translate(-50%,-50%) scale(1.09)}.play-chip span{padding-left:4px}.video-meta{display:flex;justify-content:space-between;align-items:start;gap:12px;margin-top:15px}.video-meta strong{font-family:var(--display);font-size:1.16rem;letter-spacing:-.04em}.video-meta span{color:#acb4bf;font-size:.76rem;text-align:right}.cinema-links{border-top:1px solid #33363e;display:flex;gap:36px;padding-top:22px;margin-top:43px;font-weight:600;font-size:.85rem}.cinema-links a{color:#dbe2ff}.cinema-links a:hover{color:#fff}
/* gallery highlight */
.gallery-feature-grid{display:grid;grid-template-columns:1.03fr .97fr;gap:88px;align-items:center}.gallery-feature-visual{height:500px;position:relative}.feature-photo{position:absolute;overflow:hidden;border-radius:11px}.feature-photo img{width:100%;height:100%;object-fit:cover}.feature-photo.primary{left:0;top:0;width:68%;height:89%}.feature-photo.overlay{right:1%;bottom:0;width:43%;height:59%;border:8px solid var(--bg)}.image-label{position:absolute;left:2%;bottom:3%;font-size:.68rem;font-weight:800;letter-spacing:.08em;background:#fff;padding:12px 15px;border-radius:6px}.gallery-feature-copy h2{margin:23px 0 23px}.gallery-feature-copy h2 em{font-style:italic;font-weight:500}.gallery-feature-copy>p:not(.eyebrow){max-width:480px;font-size:1rem;color:var(--muted);line-height:1.8}.small-divider{height:1px;background:var(--line);margin:27px 0}.feature-points{display:grid;gap:12px;margin-bottom:30px}.feature-points span{font-size:.85rem;font-weight:600}.feature-points span:before{content:'↗';color:var(--blue);margin-right:12px}
/* services */
.services{background:#eeeeec}.services-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #d6d8db}.services-grid>article{padding:30px 34px 12px 0;min-height:295px}.services-grid>article+article{padding-left:30px;border-left:1px solid #d6d8db}.service-no{font-size:.76rem;font-weight:700;color:var(--blue)}.services-grid h3{margin:22px 0 15px;font-size:1.6rem}.services-grid p{color:var(--muted);font-size:.87rem;line-height:1.75;min-height:72px}.services-grid a{font-size:.8rem;font-weight:700;color:var(--blue)}
/* about & CTA */
.about-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:90px}.about h2 em{font-style:italic;font-weight:500}.about-copy>p{font-size:1.06rem;line-height:1.8;color:var(--muted)}.experience-list{margin-top:42px;border-top:1px solid var(--line)}.experience-list>div{display:flex;justify-content:space-between;gap:20px;padding:17px 0;border-bottom:1px solid var(--line);font-size:.81rem}.experience-list b{font-size:.84rem}.experience-list span{color:var(--muted);text-align:right}.cta-section{padding:0 0 85px}.cta-panel{position:relative;overflow:hidden;background:var(--ink);border-radius:15px;padding:72px 76px;color:white}.cta-panel h2{font-size:clamp(3.3rem,6vw,6rem);margin:24px 0}.cta-panel h2 em{font-weight:500;font-style:italic;color:#bcc9ff}.cta-panel>p:not(.eyebrow){max-width:480px;color:#c0c6cf;line-height:1.8}.cta-panel .btn{margin-top:20px}.cta-orbit{position:absolute;border:1px solid rgba(180,192,255,.23);border-radius:50%;width:600px;height:600px;right:-190px;top:-80px;pointer-events:none}.cta-orbit:after{content:'';position:absolute;inset:65px;border:1px solid rgba(180,192,255,.23);border-radius:50%}.site-footer{border-top:1px solid var(--line)}.footer-inner{display:flex;justify-content:space-between;align-items:center;min-height:98px;gap:20px}.brand.small{font-size:.95rem}.footer-right{display:flex;align-items:center;gap:28px;color:var(--muted);font-size:.77rem}.footer-right a{color:var(--ink);font-weight:700}
/* Case intro */
.case-intro{padding-top:68px;padding-bottom:68px}.back-link{display:inline-block;color:var(--blue);font-size:.8rem;font-weight:700;margin-bottom:55px}.case-title-row{display:flex;align-items:end;justify-content:space-between;gap:28px;margin-bottom:47px}.case-title-row h1{margin:0;font-size:clamp(3.8rem,7.4vw,7rem);max-width:850px}.case-title-row>p{max-width:280px;color:var(--muted);font-size:.98rem;line-height:1.75;margin:0 0 8px}.case-facts{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);padding-top:22px;gap:24px}.case-facts>div{display:flex;flex-direction:column;gap:9px}.case-facts span{font-size:.66rem;color:var(--blue);letter-spacing:.07em;font-weight:800}.case-facts b{font-weight:600;font-size:.81rem}
/* video cases */
.case-cinema{background:var(--cinema);padding:75px 0;color:#fff}.case-video-header{display:flex;justify-content:space-between;align-items:center}.case-video-header>span,.player-foot{color:#a9b2bf;font-size:.69rem;font-weight:700;letter-spacing:.08em}.case-player{width:min(420px,100%);margin:24px auto 37px;aspect-ratio:9/16;background:#242832;border-radius:13px;overflow:hidden;box-shadow:0 22px 80px rgba(0,0,0,.33)}.case-player video{display:block;width:100%;height:100%;object-fit:contain;background:black}.player-foot{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #343943;padding-top:24px}.frame-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:17px}.image-button{appearance:none;border:0;padding:0;display:block;position:relative;background:#e6e8ea;overflow:hidden;cursor:zoom-in;border-radius:9px;width:100%}.image-button img{width:100%;height:100%;object-fit:cover;transition:transform .3s}.image-button:hover img{transform:scale(1.025)}.image-button .magnify{position:absolute;right:11px;top:11px;border-radius:50%;background:#fff;color:var(--ink);width:32px;height:32px;display:grid;place-items:center;opacity:0;transition:opacity .2s}.image-button:hover .magnify,.image-button:focus-visible .magnify{opacity:1}.frame-grid .image-button{aspect-ratio:9/15}.contribution{border-top:1px solid var(--line)}.col-2{display:grid;grid-template-columns:1fr 1fr;gap:70px}.col-2 h2 em{font-weight:500;font-style:italic}.col-2>div:nth-child(2)>p:first-child{color:var(--muted);font-size:1.12rem;line-height:1.85}.next-project{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:42px 0}.next-project a{display:grid;grid-template-columns:1fr auto;align-items:center;gap:12px}.next-project .eyebrow{grid-column:1/-1;margin:0}.next-project strong{font-family:var(--display);font-size:clamp(1.8rem,3.5vw,3.4rem);letter-spacing:-.05em}.next-arrow{font-size:2rem;color:var(--blue)}
/* Cat Wellness */
.cat-wellness-hero{background:#f2eae0;padding:48px 0}.cat-wellness-hero-in{display:grid;grid-template-columns:.95fr 1.05fr;gap:70px;align-items:center}.cat-wellness-visual{aspect-ratio:1.1;max-width:540px;overflow:hidden;border-radius:11px;box-shadow:0 13px 30px rgba(117,65,22,.09)}.cat-wellness-visual img{width:100%;height:100%;object-fit:cover}.cat-wellness-hero-copy h2{margin:24px 0}.cat-wellness-hero-copy>p:not(.eyebrow){font-size:1.06rem;color:#766456;line-height:1.8;max-width:420px}.subtle-label{display:block;font-size:.68rem;font-weight:800;letter-spacing:.08em;color:#9e7966;margin-top:34px}.listing-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}.listing-piece{aspect-ratio:1}.listing-piece:last-child{grid-column:1/-1;width:calc(50% - 12px)}.aplus-section{background:#eeece9}.aplus-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:70px;align-items:start}.aplus-layout p:not(.eyebrow){color:var(--muted);line-height:1.75;max-width:420px}.aplus-overview{width:min(100%,480px);margin:auto;background:#f4eadc}.aplus-overview img{height:auto;max-height:none;object-fit:contain}
/* Persimmon Soap */
.persimmon-soap-feature{background:#f7e9dd;padding:63px 0}.persimmon-soap-feature-grid{display:grid;grid-template-columns:1fr 1fr;gap:85px;align-items:center}.persimmon-soap-feature-art{border-radius:12px;overflow:hidden;background:#f4ded1}.persimmon-soap-feature-art img{width:100%}.persimmon-soap-feature-text>p:not(.eyebrow){color:#806555;line-height:1.85;font-size:1.06rem}.persimmon-soap-tiles{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.persimmon-soap-tile{background:#f7e7d8;aspect-ratio:631/300}.persimmon-soap-tile:first-child{grid-column:span 2;aspect-ratio:1.45}.persimmon-soap-tile img{object-fit:cover}.persimmon-soap-gallery .fineprint{margin-top:20px}
/* Gallery */
.gallery-project-intro{background:#e9edf2;padding:64px 0}.gallery-project-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.gallery-project-grid p:not(.eyebrow){color:#606b78;line-height:1.8;max-width:520px}.gallery-photos{position:relative;height:500px}.gallery-photos>div{overflow:hidden;border-radius:10px;position:absolute}.gallery-photos img{width:100%;height:100%;object-fit:cover}.gallery-photos>div:first-child{left:5%;top:0;width:63%;height:90%}.gallery-photos>div:last-child{right:0;bottom:0;width:40%;height:62%;border:8px solid #e9edf2}.gallery-reel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:42px 22px}.gallery-reel-grid .video-tile{color:var(--ink)}.gallery-reel-grid .tile-poster{aspect-ratio:9/14}.gallery-reel-grid .video-meta span{color:var(--muted)}.role-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:43px}.role-grid>div{background:#fff;border:1px solid var(--line);border-radius:10px;padding:28px}.role-grid>div>span{color:var(--blue);font-size:.81rem;font-weight:700}.role-grid h3{font-size:1.35rem;margin-top:25px}.role-grid p{font-size:.85rem;line-height:1.75;color:var(--muted)}.responsibilities{background:#eeefef}.responsibilities h2 em{font-weight:500;font-style:italic}.campaign-spotlight{background:var(--navy);color:#fff;padding:105px 0}.campaign-grid{display:grid;grid-template-columns:1fr .9fr;align-items:center;gap:70px}.campaign-grid h2{font-size:clamp(2.7rem,5vw,5.4rem);margin:22px 0}.campaign-grid h2 em{font-style:italic;font-weight:500;color:#b7c8ff}.campaign-grid p:not(.eyebrow){color:#c3cddc;font-size:1.04rem;line-height:1.8;max-width:550px}.campaign-credit{display:grid;gap:8px;margin:30px 0;padding:23px 26px;border-radius:8px;background:#1c2a41;max-width:470px}.campaign-credit span{color:#a9b9ff;font-size:.7rem;font-weight:700;letter-spacing:.08em}.campaign-credit strong{font-size:.99rem}.campaign-credit small{color:#b3c1d3;font-size:.76rem;line-height:1.6}.campaign-link{color:#d6deff;font-weight:700;font-size:.88rem;text-decoration:underline;text-underline-offset:5px}.campaign-display{min-height:520px;border-radius:18px;padding:37px;background:linear-gradient(135deg,#1d3052,#293d62);display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden}.campaign-display:after{content:'';position:absolute;width:480px;height:480px;border-radius:50%;border:1px solid rgba(255,255,255,.2);right:-180px;top:80px}.campaign-display>span{font-size:.77rem;color:#c5d5f1;letter-spacing:.13em;font-weight:700}.campaign-display>strong{font-family:var(--display);font-size:clamp(9rem,16vw,15rem);font-weight:800;line-height:.77;letter-spacing:-.09em}.campaign-display>strong>span{color:#ff854d}.campaign-display>div{background:#e76e39;border-radius:8px;padding:22px;font-family:var(--display);font-weight:800;font-size:1.5rem;line-height:1.15;letter-spacing:-.05em}.gallery-outro p:not(.eyebrow){max-width:810px;color:var(--muted);line-height:1.75;font-size:1.03rem}
/* Modals */
.lightbox,.video-dialog{position:fixed;inset:0;z-index:100;background:rgba(5,7,11,.94);padding:65px 24px 26px;display:flex;flex-direction:column;justify-content:center;align-items:center}.lightbox[hidden],.video-dialog[hidden]{display:none}.lightbox-image{max-height:calc(100vh - 145px);max-width:min(1120px,95vw);width:auto;object-fit:contain;box-shadow:0 18px 60px rgba(0,0,0,.3)}.lightbox-caption{font-size:.8rem;color:#b8c0cc;margin-top:18px}.lightbox-close,.video-close{position:absolute;right:24px;top:14px;font-size:2.3rem;border:0;background:transparent;color:white;cursor:pointer;z-index:2;line-height:1}.video-dialog-shell{height:min(86vh,840px);max-width:95vw;aspect-ratio:9/16;position:relative}.video-dialog-shell video{height:100%;width:100%;background:black;object-fit:contain;border-radius:8px}.video-close{right:-48px;top:-30px}.not-found{min-height:65vh}.not-found p:not(.eyebrow){font-size:1.1rem;color:var(--muted);margin:30px 0}
@media(max-width:1050px){.container{width:min(var(--container),calc(100% - 72px))}.hero-grid{gap:30px}.hero-copy h1{font-size:clamp(3.3rem,5.8vw,5rem)}.hero-art{height:450px}.hero-stamp{width:100px;height:100px;font-size:2.6rem}.gallery-feature-grid{gap:45px}.gallery-feature-visual{height:420px}.case-title-row h1{font-size:clamp(3.4rem,7vw,6rem)}.campaign-grid{gap:30px}}
@media(max-width:780px){.container{width:calc(100% - 40px)}.section{padding-block:70px}.site-header .header-in{height:68px}.brand{font-size:1.07rem}.desktop-nav{display:none}.menu-toggle{display:flex}.mobile-nav{display:flex;flex-direction:column;gap:0;position:absolute;left:0;right:0;top:68px;padding:7px 20px 17px;background:var(--bg);border-bottom:1px solid var(--line);box-shadow:0 15px 30px rgba(0,0,0,.07)}.mobile-nav a{padding:14px 0;font-weight:600;font-size:.95rem;border-bottom:1px solid var(--line)}.mobile-nav a:last-child{border:0;color:var(--blue)}.hero{padding-top:53px;padding-bottom:40px}.hero-grid{grid-template-columns:1fr;gap:30px}.hero-copy h1{font-size:clamp(2.95rem,10vw,5.3rem)}.hero-copy .eyebrow{font-size:.65rem}.hero-lede{font-size:.98rem;max-width:600px}.hero-art{height:400px;max-width:600px;width:100%;margin:auto}.hero-stamp{left:59%;bottom:2%}.metric-line{margin-top:25px;gap:12px}.metric-line strong{font-size:.88rem}.metric-line span{font-size:.69rem}.section-heading,.cinema-top{display:block}.section-heading>p,.cinema-top>p{margin-top:23px;max-width:540px}.cinema-top h2{font-size:clamp(3rem,10vw,5rem)}.video-showcase{grid-template-columns:repeat(2,1fr);gap:20px}.video-showcase .video-tile:last-child{grid-column:1/-1;max-width:calc(50% - 10px)}.gallery-feature-grid,.about-layout,.col-2,.cat-wellness-hero-in,.aplus-layout,.persimmon-soap-feature-grid,.gallery-project-grid,.campaign-grid{grid-template-columns:1fr;gap:35px}.gallery-feature-visual{height:370px;max-width:560px}.about-copy>p{font-size:1rem}.services-grid{gap:0}.services-grid>article{padding-right:18px}.services-grid>article+article{padding-left:18px}.services-grid h3{font-size:1.3rem}.experience-list>div{gap:10px}.cta-panel{padding:55px 35px}.cta-orbit{width:350px;height:350px;right:-180px}.case-intro{padding-top:45px;padding-bottom:45px}.back-link{margin-bottom:40px}.case-title-row{display:block}.case-title-row h1{margin-bottom:20px}.case-title-row>p{max-width:550px}.case-facts{grid-template-columns:repeat(2,1fr);row-gap:20px}.case-cinema{padding:50px 0}.frame-grid{grid-template-columns:repeat(2,1fr)}.persimmon-soap-tiles{grid-template-columns:repeat(2,1fr)}.gallery-project-grid{gap:26px}.gallery-photos{height:370px;max-width:530px;width:100%}.gallery-reel-grid{grid-template-columns:repeat(2,1fr)}.role-grid{grid-template-columns:1fr}.role-grid>div{min-height:unset}.campaign-display{min-height:410px;max-width:550px}.campaign-display>strong{font-size:10rem}}
@media(max-width:540px){h2{font-size:2.3rem}.hero-copy h1{font-size:clamp(2.75rem,11vw,4rem);line-height:1.1;letter-spacing:-.06em}.hero-actions{gap:20px}.hero-actions .btn{width:100%}.hero-art{height:320px}.hero-image span{font-size:.49rem}.hero-stamp{width:83px;height:83px;font-size:2.05rem}.hero-stamp small{font-size:.46rem}.metric-line{grid-template-columns:1fr 1fr;gap:17px}.metric-line>div:last-child{grid-column:1/-1}.section-heading{margin-bottom:25px}.project-grid{grid-template-columns:1fr;gap:35px}.card-title{font-size:1.13rem}.card-num{font-size:.56rem}.card-open{opacity:1;transform:none}.work-note{font-size:.7rem}.cinema-top{margin-bottom:30px}.video-showcase{grid-template-columns:repeat(2,1fr);gap:12px}.video-meta{display:block}.video-meta strong{display:block;font-size:.96rem}.video-meta span{display:block;text-align:left;font-size:.7rem;padding-top:3px}.play-chip{width:48px;height:48px}.cinema-links{flex-direction:column;gap:14px;margin-top:30px}.gallery-feature-visual{height:320px}.services-grid{grid-template-columns:1fr;border-top:1px solid var(--line)}.services-grid>article,.services-grid>article+article{min-height:0;padding:24px 0;border-left:0;border-bottom:1px solid var(--line)}.services-grid h3{margin:12px 0 10px}.services-grid p{min-height:0}.experience-list>div{display:block}.experience-list span{display:block;text-align:left;margin-top:3px}.cta-panel{padding:44px 27px}.cta-panel h2{font-size:2.9rem}.footer-inner{align-items:flex-start;flex-direction:column;padding-block:24px;min-height:auto;gap:17px}.footer-right{gap:15px;flex-wrap:wrap}.footer-right span:first-child{width:100%}.case-title-row h1{font-size:clamp(3.45rem,13vw,5rem);overflow-wrap:anywhere}.case-facts{gap:18px 11px}.case-facts b{font-size:.76rem}.case-intro .eyebrow{font-size:.64rem}.case-video-header>span{font-size:.61rem}.case-player{width:min(365px,100%)}.player-foot{font-size:.56rem}.frame-grid{gap:10px}.listing-grid{grid-template-columns:1fr;gap:15px}.listing-piece:last-child{width:100%;grid-column:auto}.persimmon-soap-tiles{grid-template-columns:1fr;gap:13px}.persimmon-soap-tile:first-child{grid-column:auto;aspect-ratio:631/300}.persimmon-soap-tile{aspect-ratio:631/300}.gallery-reel-grid{grid-template-columns:1fr;gap:30px}.gallery-reel-grid .video-tile{width:min(340px,100%);margin-inline:auto}.gallery-reel-grid .tile-poster{aspect-ratio:9/13.5}.gallery-photos{height:300px}.campaign-display{min-height:390px}.campaign-display>strong{font-size:8rem}.campaign-grid h2{font-size:2.9rem}.next-project strong{font-size:1.8rem}.lightbox,.video-dialog{padding:60px 12px 18px}.video-close{right:0;top:-45px}.lightbox-close{right:14px}.col-2>div:nth-child(2)>p:first-child{font-size:1rem}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}}
/* Keep product headings intact in thumbnail previews. */
.project-card[href="/work/cat-wellness/"] .card-image{background:#fff1e2}
.project-card[href="/work/cat-wellness/"] .card-image img{object-fit:contain}


/* ---- Portfolio V1.1 refinements: hero interaction, accessible focus, metrics, Persimmon Soap fidelity ---- */
.hero-art .hero-image {
  display:block;
  cursor:pointer;
  isolation:isolate;
  outline-offset:5px;
  transition: transform .32s cubic-bezier(.2,.75,.2,1), box-shadow .32s ease, filter .32s ease;
  will-change:transform;
}
.hero-art .hero-persimmon-soap{z-index:1}
.hero-art .hero-gallery{z-index:2}
.hero-art .hero-shower-care{z-index:3}
.hero-art .hero-image img { transition:transform .42s cubic-bezier(.2,.7,.2,1), filter .3s ease }
.hero-art .hero-image::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, transparent 42%, rgba(5,11,20,.18) 100%);z-index:1;pointer-events:none;transition:background .3s ease}
.hero-art .hero-image .hero-image-label{position:absolute;bottom:10px;left:10px;z-index:3;background:rgba(255,255,255,.94);border-radius:4px;padding:6px 9px;color:#222831;font-size:.57rem;font-weight:800;letter-spacing:.06em}
.hero-art .hero-image .hero-image-action {position:absolute;right:12px;top:12px;left:auto;bottom:auto;z-index:3;width:40px;height:40px;border-radius:50%;background:var(--blue);color:#fff;display:grid;place-items:center;font-size:1.28rem;line-height:1;padding:0;box-shadow:0 7px 16px rgba(19,33,105,.25);opacity:0;transform:translateY(8px) scale(.90);transition:opacity .23s,transform .28s}
@media (hover:hover) and (pointer:fine) {
  .hero-art .hero-image:hover {z-index:10;transform:translateY(-9px) scale(1.03);box-shadow:0 21px 43px rgba(27,43,88,.22), 0 0 0 3px var(--blue)}
  .hero-art .hero-image:hover img{transform:scale(1.055);filter:saturate(1.06)}
  .hero-art .hero-image:hover .hero-image-action{opacity:1;transform:none}
}
.hero-art .hero-image:focus-visible{z-index:11;outline:3px solid var(--blue);transform:translateY(-5px)}
.hero-art .hero-image:focus-visible .hero-image-action{opacity:1;transform:none}
.hero-art .hero-image:active{transform:scale(.99)}
/* The original composite is only 631px across: fit the full editorial panel, not a tiny crop upscaled to fill a wide card. */
.project-card[href="/work/persimmon-soap/"] .card-image{background:linear-gradient(125deg,#fff4e9,#f8e3d5);display:flex;align-items:center;justify-content:center;padding:14px}
.project-card[href="/work/persimmon-soap/"] .card-image img{object-fit:contain;width:100%;height:auto;max-height:100%;box-shadow:0 6px 22px rgba(156,85,47,.08)}
.hero-persimmon-soap img{object-fit:cover;object-position:55% 50%}
.metric-line{margin-top:30px;padding-top:27px;gap:26px}
.metric-line>div{position:relative;gap:6px;padding-left:15px;border-left:2px solid #c5ceea}
.metric-line strong{font-size:clamp(1.34rem,1.85vw,1.73rem);letter-spacing:-.055em;line-height:1.18;color:var(--ink);font-weight:800}
.metric-line span{font-size:clamp(.79rem,.95vw,.93rem);color:#58616e;font-weight:500;line-height:1.45}
/* Keep all Persimmon Soap gallery modules within their source resolution, including enlarged previews. */
.persimmon-soap-tiles{grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.persimmon-soap-tile,.persimmon-soap-tile:first-child{grid-column:auto;aspect-ratio:631/300}
.persimmon-soap-tile img{object-fit:contain}
.persimmon-soap-case-page .lightbox-image{max-width:min(631px,92vw)}
@media(max-width:780px){.metric-line{margin-top:26px;padding-top:23px;gap:17px}.metric-line strong{font-size:1.3rem}.metric-line span{font-size:.8rem}.persimmon-soap-tiles{grid-template-columns:1fr}}
@media(max-width:540px){.hero-art .hero-image .hero-image-action{opacity:1;transform:none;width:28px;height:28px;font-size:.95rem;right:7px;top:7px}.hero-art .hero-image .hero-image-label{font-size:.45rem;bottom:7px;left:7px;padding:5px 7px}.metric-line{gap:18px 12px}.metric-line>div{padding-left:11px}.metric-line strong{font-size:1.27rem}.metric-line span{font-size:.76rem}.persimmon-soap-tile,.persimmon-soap-tile:first-child{aspect-ratio:631/300}}
@media(prefers-reduced-motion:reduce){.hero-art .hero-image,.hero-art .hero-image img,.hero-art .hero-image .hero-image-action{transition:none!important}.hero-art .hero-image:hover,.hero-art .hero-image:focus-visible{transform:none}.hero-art .hero-image:hover img{transform:none}}

/* Portfolio V1.3: genuine high-resolution, brand-neutral ecommerce visuals. */
.persimmon-soap-tiles{display:flex!important;flex-direction:column;align-items:stretch;gap:22px}
.persimmon-soap-tile,.persimmon-soap-tile:first-child{display:block;grid-column:auto!important;aspect-ratio:auto!important;width:100%;border-radius:12px;background:#f8e9dc}
.persimmon-soap-tile img{display:block;width:100%;height:auto;object-fit:contain!important}
.persimmon-soap-case-page .lightbox-image{max-width:min(1940px,94vw)!important;max-height:calc(100vh - 110px)}
.persimmon-soap-feature-art img{display:block;width:100%;height:auto;object-fit:contain}
.project-card[href="/work/persimmon-soap/"] .card-image img{width:100%;height:auto;object-fit:contain}
.cat-wellness-visual img{object-fit:cover}
.listing-grid .listing-piece:last-child{grid-column:auto;width:100%}
.product-neutral-note{background:#eeece9}
.product-neutral-note .container{max-width:930px}
.product-neutral-note h2{margin:16px 0 20px}
.product-neutral-note p:not(.eyebrow){max-width:720px;color:var(--muted);line-height:1.75}
@media(max-width:780px){.persimmon-soap-tiles{gap:18px}}